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HHAcertificate.com is Southern Technical Institutes #2 (of 4) sales funnel websites that generates leads for the whole company. Those leads are then transferred or “funneled” to STInow.com for online courses, or ActiveNet for in-person courses.

HHAcertificate.com is a main avenue for leads & enrollments, behind Beacna.com for all 3 campuses in Pinellas Park, Orlando, and Tavares. We were tasked with a website redesign, maintenance, and an effective SEO strategy for higher Google search rankings than previous.

The website, like Beacna.com, was originally built by a previous out of state web design company, but had been neglected for over a year with many issues such as:

• Broken Customer Contact Forms
• Outdated Company Information
• Broken Links to Sell Courses
• Outdated Maintenance Records
• Old Photos & Graphics

Needless to say, student enrollments were down dramatically over years previous. We gave the website some TLC maintenance, fixed all the broken contact forms, and updated the “look” and information to match the other funnel websites. We didn’t go too crazy on visuals and kept the website focused on the Home Health Aide profession in text & visually.

• DATE: 2017-2024
• CLIENT: HHAcertificate.com by Southern Technical Institute
• URL: https://hhacertificate.com
• SKILLS: Web Design, Graphic Design, Site Maintenance, SEO

After getting a redesign & TLC, our client, Southern Technical Institute saw dramatic increase in HHA leads, HHA course sales, and Google search rankings.

• 350+ Organic Visitors Avg Monthly
• 30% Of Visitors Enrolled in Online or In-person Classes
• 2,000+ Online Contact Forms & leads received from students online.

HHAcertificate.com is 100% dependent on organic SEO traffic, no paid traffic at all. This goes to show that effective SEO & copywriting provides a great ROI (Return On Investment) in the long term, when you don’t have to pay for customers! Cha-ching 😉