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An IWF Client.

813-541-5153   |   info@inkwindfire.com

Project Objectives

BEACNA.com

Beacna.com is Southern Technical Institutes #1 (of 4) sales funnel websites that generates leads for the whole company. Those leads are then transferred or “funneled” to STInow.com for online courses, or ActiveNet for in-person courses.

Beacna.com is the lifeline and backbone of enrollments for all 3 Southern Technical Institute locations in Pinellas Park, Orlando, and Tavares. We were tasked with a website redesign, maintenance, and SEO & Marketing for higher google rankings & leads.

Project Development

BEACNA.com

The website was originally built by a previous web design company, but had been neglected for over a year with many issues such as:

  • Broken Customer Contact Forms
  • Outdated Company Information
  • Broken Links to Sell Courses
  • Outdated Maintenance Records
  • Old Photos & Graphics

 

Needless to say, student enrollments were down dramatically over previous years. That’s where we stepped in and got the website firing on all cylinders. We fixed all the broken contact forms ASAP, so that students could contact the sales team or purchase courses online. We also updated the “look” and information to match the other funnel websites. We didn’t go too crazy on visuals because of the medical industry standards and because this website’s primary target is Google rankings and generating leads.

Project Details

BEACNA.com

Project Execution

BEACNA.com

After a successful website re-design & TLC maintenance, our client, Southern Technical Institute saw dramatic increase in leads, course enrollments & sales, and Google search rankings.

  • 202% Sales Increase of students enrolling online for in-person classes!
  • 106% Sales Increase of students enrolling in online digital classes.
  • 7,000+ Online Contact Forms & leads received from students online.
  • 3,000+ Organic Visitors Avg per month & growing.
  • 8,000+ Monthly Paid Visitors through PPC Campaigns
  • 50,000+ Email Campaign Views by students & customers.

 

The list goes on. We are very proud of what we were able to accomplish with Beacna.com and it has made us a believer of sales funnel sites.

Let's Build Something Great, Together.