Trust The

Every Step Of The Way.

813-541-5153   |   info@inkwindfire.com

01. Consultation

IWF Design Process

Like all great relationships should start off, let’s get to know one another! We conduct a complimentary, no strings attached, consultation via phone, email or in person. During this consultation we will discuss your ideas, goals, deadlines, expectations, budget & other specifics. Once you discover that we are the right team for the job, we’ll tidy up some paperwork, and get the ball rolling ASAP.

 

Establish Business Objectives:

  • What does your business do?
  • What are your business goals & objectives?
  • Who is your target audience?
  • What image do you want to convey to the public?

02. Research

IWF Design Process

As the old saying goes, “Beauty is in the eye of the beholder.” For this reason, we conduct hours, upon hours of research on each graphic & web design project that we take on. We interview, listen and interpret client ideas & visions for their brand or business. As artists, we would love to get to the fun stuff immediately, however, we understand that research is the most important step in our design process. This will insure that you, the beholder, get the beautiful website or design you’ve always envisioned.

03. Concept

IWF Design Process

Finally, the fun stuff! Once we have a firm grasp of a clients project vision, we begin the concept stage. We use all the information we’ve gathered from our client & the web during our research and we start creating and innovating. If it’s a custom logo design, we usually start old school and create sketches with our favorite pencil or tablet. For custom websites we’ll begin to piece together a rough layout & visual flow. For copywriting & SEO, we’ll play around with 1st or 2nd person narrative & keyword strategies. No worries, rest assured that you will be receiving constant updates from our team to make sure we’re on the same page. From concept we now move on to step 4, the development stage in our design process.

04. Development

IWF Design Process

At this step, we begin to polish that beautiful concept we created together into a finalized, tangible product. This is usually done via high powered PC’s & specialized software programs where we will import and render all artwork into its final form. During this step, final design decisions are made such as color palettes, proportions, format, functionality and many other fine details. Depending on the service you selected, the end result is a clean, modern & functional website. A unique, crisp vector logo that will represent your company for years to come. Well written & keyword optimized copy content that is inline with your mission and engages all eyes that come across it. Lets have a look at real world performance in the next & final step, shall we?

05. Launch

IWF Design Process

Once we complete the development of a project such as a custom eCommerce website or copywriting, we repeatedly test the functionality in real world conditions using specialized tools. We like to think of it kind of like handing over the keys to a new car! Let us, the experts take care of all the grunt work, so that you can turn the key and drive worry free into the sunset. Lastly, we will monitor & provide product maintenance for 30 to 90 days depending on the package selected. You didn’t think you were gonna get rid of us that easily, did you?

Let's Build Something Great, Together.